In my mind, VO5 have been quite vacant from the haircare brigade for sometime now. Of course they haven't, they have been as present as ever on the shelves but I think they have simply been a bit over-shadowed by brighter brands of the moment. However, they are certainly back with a bang with a relaunch and a new look, courtesy of some snazzy and unmisssable pink packaging. Their range sports some gorgeously concoted scents as well, the most used smell being based on Chanel's Chance, an iconically feminine fragrance.
I thought I would give you a quick introduction to the range and let you know my feelings on a few of the products I have been using.
Cherish my Colour: £2.00 each
The shampoo and conditioner I have been using are specific for coloured hair, a divine intervention for vibrant colour. However, the relaunch of their haircare range sees a selection of products to suit all hair types including Nourish Me Truly, Give me Moisture, Revive me Daily and Gloss me Smoothly. I think the conditioner is really good, lovely smell and leaves my hair feeling extremely smooth and soft, thanks to being enriched with an essential 5 oil blend - Avocado Oil, Argan Oil, Apricot Oil, Grape Seed Oil and Jojoba Oil. I can't comment on how it fares in maintaining my colour yet as my hair at the moment is extremely faded and needs a recolour. But once I have restored the vibrant red colour, I will be putting the shampoo and conditioner completely to the test. The shampoo, on first inspection, wasn't that special however, but I need to put these properly to the test once my hair is recoloured.
Miracle Mist: £4.28
A lightweight leave-in conditioning spray with extract of satin silk, aimed to rescue tired, damaged, dry or frizzy hair. It should be sprayed into towel-dried hair and combed through to help improve manageability and protect against heat damage. I have to say I didn't notice much difference in my hair after using this product before blow-drying it. Unfortunately I don't feel it worked very well as a heat-protector as my hair felt quite dry after blow-drying, and was still left quite frizzy.
Miracle Concentrate: £4.98
Possibly my absolute favourite product from the range! This is an intensive leave-in conditioning treatment with Argan Oil. It has the restorative power of an Elixir in its most potent form. This product claims to intensely condition and help repair dry, damaged and frizzy hair, leaving it unbelievably smooth and silky soft. And it really does exactly that! Best used on towel-dried hair, you only need a few drops dispersed through mid-lengths and the roots, but it can also be applied on dry hair as a finishing product to add high gloss and to tame any fly-aways. A true miracle in a bottle.
Give me Texture, Choppy Cream Wax
This product is not really suitable for my hair, but is ideal for those with shorter styles, especially if you have layers cut into your hair. I have actually donated this to my friend who has just had her hair cut into a short, choppy bob and it works wonders at defining the layers and helping keep her style in place. It isn't too sticky, providing you use it sparingly, and it smells lush!
Give me Texture, Tousled Style Spray:
This is a great little product for adding instant style and texture to your hair. Simply spray onto dry hair and then lift, scrunch and twist to give you hair definition and tousled waves, perfect for care-free, beachy summer hair when you don't want to slave over the straighteners for hours. It smells gorgeous too; light and fruity. To avoid your hair becoming weighed down and crispy, make sure you use this product sparingly, misting from far. It can also be used on towel-dried hair - simply spray, scrunch and leave to dry naturally. A real godsend if you are trying to steer clear of scorching your hair with heat this summer.
Give me Texture, Instant Oomph Powder:
When I attended the launch event for this VO5 range, the hairdressers demonstrated the wonders of this product on one of the lovely model's hair. She had a short, sleek bob and after a shower of the white powder onto the roots and a quick rub into the hair, her style was transformed into a voluminous bouffant with body and movement. My initial fears of using a powder like this were, a) to be left with white 'dandruff' like residue and b) the hair to feel sticky and hard.
Well providing you rub the powder in properly, there is no white residue left in your hair, so even those with the darkest of hair can use this powder without worry. The hair does however feel a little bit sticky at the roots, but definitely not as bad as if you had used hairspray, so that's a bonus. And it really does work its magic at creating added lift and volume at the roots. Fab!
In summary; with this range VO5 certainly champion why they are acclaimed the number 1 styling brand. Products to pick up: Miracle Concentrate, Instant Oomph Powder and Tousled Style Spray
Products to skip: Miracle Mist and Cherish me Colour shampoo
This new range is available from Superdrug, Boots, Tesco and Asda.
Have you tried any of VO5 products?
